One argument that cynics will tell you about referral marketing business models is that it is unfair because at some point you are going to run out of people. First of all, there are billions of people on earth. About 330 million of them live in the United States, which is a large number untilContinue reading You can never run out of people. The logic of nature.
I have meticulously read and taken notes on the landmark books by Napoleon Hill, “The Law of Success” and “Think and Grow Rich.” There is ONE MAJOR ELEMENT missing in his evaluation of what it takes to be a massive success in business. The high numbers of people it takes to make it possible toContinue reading Napoleon Hill’s Books “The Law of Success” and it’s Little Brother “Think and Grow Rich” Fail to Talk About the One Thing That Made Businesses Possible: The Masses.
In marketing, it is common to use words like “traffic”, “leads”, and “sales”. These are the “Big Three” of what is known as the famous “IPA”. Income producing activities. The concept is a cold statistical way of evaluating what is going on in your business and there is no question that these are vital toContinue reading People, Prospects, Customers, and Partners: The lifeblood of your business.